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Tools · 2 minutes

How ready is your growth engine?

Eight honest questions. Your score and your three best next steps appear as you answer. No email needed.

01 · TargetingCould your team describe your ideal customer in two sentences, including who is not a fit?
02 · TimingDo you have a short list of events that tell you a company may be ready to buy?
03 · OutreachDo you send cold emails from separate domains, so your main company email stays safe?
04 · PreparationDoes your team go into first calls with a one-page brief on the company and the people?
05 · Follow-upAfter a call, do notes and next steps reach your CRM within a day?
06 · MeasurementCan you see which channels bring meetings and revenue, not only clicks and leads?
07 · AI at workIs AI doing repeat research and writing for your team, with a person checking the output?
08 · AI searchDo you know whether ChatGPT and other AI assistants mention you when buyers ask about your category?

What this check measures

The check looks at eight parts of a B2B growth engine: who you target, when you reach out, how you send cold email, how you prepare and follow up on calls, how you measure results, how you use AI and whether AI search mentions you. It shows where the cheapest improvements are, not a grade on your team.

The levels

  • Starting out (0 and up): Most growth still depends on effort and luck. Good news: the first fixes are cheap.
  • Taking shape (38 and up): The basics exist but live in people’s heads. Write them down and automate the repeat work.
  • Running (63 and up): You have a working system. The gains now come from timing, AI and measurement.
  • Compounding (88 and up): Your system learns from its own results. Keep tuning, and share what works.

The questions

  1. Targeting. Could your team describe your ideal customer in two sentences, including who is not a fit?
  2. Timing. Do you have a short list of events that tell you a company may be ready to buy?
  3. Outreach. Do you send cold emails from separate domains, so your main company email stays safe?
  4. Preparation. Does your team go into first calls with a one-page brief on the company and the people?
  5. Follow-up. After a call, do notes and next steps reach your CRM within a day?
  6. Measurement. Can you see which channels bring meetings and revenue, not only clicks and leads?
  7. AI at work. Is AI doing repeat research and writing for your team, with a person checking the output?
  8. AI search. Do you know whether ChatGPT and other AI assistants mention you when buyers ask about your category?

Questions people ask

How is the score calculated?

Each answer scores 2 for yes, 1 for partly and 0 for no. The score is your points as a share of the maximum for the questions you answered, from 0 to 100.

Are my answers stored?

No. The check runs entirely in your browser. Nothing is sent to us or saved.

How are the next steps chosen?

The tool picks your weakest answers, "no" before "partly", in question order, and shows the fix and the playbook for each.