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Signals

Buying signals: know when a company is ready

Companies do not buy at random. Something changes first. This library lists 112 of those moments in four groups, with how long each one stays useful and what to do about it.

What is a buying signal?

A buying signal is a change you can see that makes a company more likely to buy soon, such as a new leader, fresh funding or repeat visits to your pricing page. One signal is a hint. Several different signals at the same company in the same few weeks mean a buying window is open, and that is when to reach out.

The idea in three steps

How to use signals without drowning in them

  1. 1

    Pick the company first

    Signals only matter at companies that could actually buy. Decide who fits before you watch for timing.

  2. 2

    Let old signals fade

    A pricing-page visit today is worth far more than one last month. Every signal loses value over time, some in days, some in months.

  3. 3

    Act when they stack

    One signal is a data point. Two or three different ones at the same company in the same few weeks mean the door is open.

Four groups

From "act this week" to "worth watching"

Act now

Best within 30 days

Something just changed at the company. The door is open, but not for long.

See all 40 signals

Warming up

Fades in 1 to 2 weeks

Interest is building. One on its own means little. Two or three together mean it is time.

See all 47 signals

Good fit

Changes slowly

Facts about the company that make it worth watching in the first place.

See all 16 signals

Tailored

Review monthly

Signals you design around what you sell. Harder to find, and your competitors will not have them.

See all 9 signals

The full table

All 112 buying signals

Filter by group or search. Click any signal to see what it means and what to do about it.

Signal names adapted from Common Room’s library of 100 signals, plus enterprise signals of our own. Descriptions, groups, time windows and plays are RevOps Lab’s. Time windows are starting points: tune them with your own results.

Questions people ask

What is a buying signal?

A buying signal is something you can observe that makes a company more likely to buy soon: a new leader, fresh funding, a job ad for the problem you solve, or repeat visits to your pricing page. Signals tell you who to contact and when.

Which buying signals matter most?

It depends on what you sell. Leadership changes and a past champion moving to a new company are strong for most B2B teams. Website and content signals matter more when several stack up at one company in the same week.

How many signals should I track?

Start with three to five you can actually see today, and one owner for each. Add more only when those reliably lead to conversations. A short list you act on beats a long list you ignore.

Do I need expensive software to track signals?

No. Many signals come from free sources: LinkedIn, job boards, news and your own website analytics. Tools like Clay or an AI agent save time once you know which signals work for you.