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About

A salesperson who started building the systems

I’m Aizaz Tanveer, a GTM engineer in Ghent, Belgium. I sold for years before I started building the data and AI systems behind sales and marketing teams. RevOps Lab is where I write those systems up so you can copy them.

What is RevOps Lab?

RevOps Lab is a free, open library of buying signals, step-by-step growth playbooks, tools and AI agents for B2B founders and revenue teams. Everything on it comes from systems that run every week, rewritten in plain language so any team can use them without hiring an agency.

The story

Why a seller builds better sales systems

Most sales tools are designed far away from the people who use them. I spent years on the other side: prospecting, running discovery calls, chasing next steps and updating a CRM at 7 pm. So when I started building systems, I built them for that chair.

Nothing starts on a whiteboard. It starts by sitting with sales and marketing and seeing what they still do by hand. Then: learn from the team, build with the team, refine together.

What I build is the layer that turns a target market into booked meetings: which companies to target, which signals say they are ready, clean data, a CRM that tells the truth, and AI agents that do the preparation so people can do the selling.

  1. StartFinance degree (accounting and finance, NUST)Learned to read a business through its numbers.
  2. SellingBusiness development across Asia and the UAELaunched offerings in new markets and learned what makes buyers move.
  3. ClosingKey account executive, US and CanadaFull sales cycles with enterprise accounts. Carried a number.
  4. LearningMasters in Marketing and Digital Transformation (Vlerick Business School)Best Sustainable Business Plan award.
  5. BuildingGrowth specialist, then GTM leadBuilding AI-native systems for sales and marketing teams, from the rep’s chair.

How I work

Four principles behind everything here

  • People decide, AI prepares.

    Agents research, structure and draft. People make the calls that matter.

  • Every answer shows its reason.

    Each yes or no comes with one line of evidence anyone can check.

  • Blank beats guessed.

    When the data is unsure, the system says so.

  • Built from the rep’s chair.

    If a rep needs more than 30 minutes to use it, the system is broken, not the rep.

Toolbox

Tools I work with every week

The playbooks are written to work with any tool. These are the ones I know best.

  • HubSpot
  • Salesforce
  • Clay
  • Claude and Claude Code
  • Supabase
  • n8n
  • Lemlist
  • Apollo
  • LinkedIn Sales Navigator
  • Google Ads
  • LinkedIn Ads
  • GA4 and Search Console
  • Granola
  • Slack
  • Python and Node

Let’s compare notes

Working on something similar, or stuck on a playbook step? Book 20 free minutes or send me a message.

Languages: English, Urdu, Punjabi and some Dutch.

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