Open playbooks · free tools · AI agents
Reach buyers when they are ready. Let AI do the prep.
Practical guides and ready-to-use AI agents for B2B founders and revenue teams. Know which companies to call, when to call them, and walk into every conversation prepared. Free, and written by someone who runs this every day.
Account context: The full account history in a minute. When senior sellers leave, the knowledge stays.
RevOps Lab in one paragraph
RevOps Lab is a free, open library that helps B2B companies grow revenue with the team they already have. It shows which moments signal that a company is ready to buy, gives step-by-step playbooks for acting on them, and offers AI agents that take over research, meeting prep and follow-up while people make every decision.
Start with your problem
What would you fix first?
Pick the one that sounds most like your team this quarter.
"We spend time on companies that were never going to buy."
Pick the right companies
Know who to ignore, so your team only works accounts that can buy.
Show me how"We reach out when it suits us, not when it suits them."
Spot the moment they are ready
Reach out when something changed at the company, not when your list says so.
Show me how"Prep and follow-up eat half our week."
Hand the busywork to AI
Agents research, prep and write up. Your team decides and sells.
Show me how"We cannot tell what is actually working."
See what drives revenue
Connect spend to deals. Stop paying for clicks that never convert.
Show me howSignals
Buying signals: the moments a company is most likely to say yes
Companies do not buy at random. Something changes first: a new leader, a new budget, a new problem. We track 112 of these moments in four groups, with how long each one stays useful.
Act now
Best within 30 daysSomething just changed at the company. The door is open, but not for long.
Warming up
Fades in 1 to 2 weeksInterest is building. One on its own means little. Two or three together mean it is time.
Good fit
Changes slowlyFacts about the company that make it worth watching in the first place.
Tailored
Review monthlySignals you design around what you sell. Harder to find, and your competitors will not have them.
Playbooks
One growth engine, four steps
Every playbook fits one of four steps. Fix them in order and each one makes the next one cheaper.
- 01
Pick the right companies
Your team spends its time on accounts that can actually buy.
Covers Ideal customer profile, market sizing, account scoring, clean data
- 02
Reach out at the right time
Messages land when something changed, so they get read.
Covers Buying signals, cold email that reaches the inbox, events, LinkedIn
- 03
Win more conversations
Every call starts prepared and every next step is written down.
Covers Meeting prep, account briefs, call follow-up, deal reviews
- 04
See what works
You know which channels bring revenue and where money leaks.
Covers CRM setup, dashboards, ad spend to revenue, visibility in AI search
For your biggest opportunities
Win your top accounts: ABM and ABS explained
Marketing and sales work one shared list of target companies. Ads warm them up, signals say when to move, and a planned play from several people opens the door.
Agents
Four agents for the moments that decide a deal
Before, during and after every conversation. They do the prep, your team does the selling. Nothing is sent or saved without your yes.
Account context
The full account history, in a minute.
Every contact, touchpoint and past deal on one page. When a senior seller leaves, the relationship stays and new reps ramp fast.
Every MondayAccount intelligence
Know what changed before your competitors do.
A weekly watch on your key accounts: new leaders, deals and funding, each with a source.
The night beforeFirst call prep
Walk in knowing what matters to them.
Who is in the room, what they care about and five questions worth asking.
Right after the callCall follow-up
Next steps written before the next meeting.
Summary, risks and CRM updates from the transcript. Saved only when you approve.
Free tool · 2 minutes
How ready is your growth engine?
Eight honest questions. Your score and your three best next steps appear as you answer. No email needed.
How we work
Five rules behind every playbook
- 01
People decide, AI prepares.
Nothing reaches a customer or your CRM without a person saying yes.
- 02
Blank beats guessed.
When the data is unsure, the system says so instead of making something up.
- 03
Timing over volume.
Reach out because something changed at the company, not because a list said so.
- 04
Cheap checks first.
Rule out poor fits before paying for data, ads or AI.
- 05
Every answer shows its reason.
Each yes or no comes with one line explaining why, so anyone can check it.
Questions
Straight answers
The questions founders and leaders ask us most.
What is RevOps Lab?
RevOps Lab is a free, open library for B2B companies that want more revenue from the team they already have. It explains which moments show a company is ready to buy, gives step-by-step playbooks for acting on them, and offers AI agents that handle research, prep and follow-up while people stay in charge.
What is a buying signal?
A buying signal is an event that makes a company more likely to buy right now. Examples are a new leader in the role you sell to, fresh funding, a job ad for the problem you solve, or repeat visits to your pricing page. Signals fade, so each one comes with a window for acting on it.
What is an AI agent for sales, in plain terms?
It is a set of written instructions you install in an AI assistant such as Claude. You give it a task, like "brief me on this company", and it does the research and drafting in minutes. It stops and asks for your approval before anything is sent to a customer or saved in your CRM.
Do I need specific software to use this?
No. The playbooks work with any CRM and any outreach tool. Where a tool makes a step easier, such as HubSpot, Clay or Claude, the page says so and names an alternative.
I am a founder and still do most of the selling. Where do I start?
Start with three things: write down who you sell to and who you do not, pick three buying signals you can see today, and set up one AI agent that briefs you before every first call. That takes about a week and removes most of the guesswork.
Is it free?
Yes. Every playbook, signal page, tool and agent is free to read and use, with no sign-up. Some ready-made kits, such as templates and checklists, are sent by email so you can keep them.
Who is behind this
A salesperson who started building the systems
I’m Aizaz Tanveer. I spent years selling to companies across the US, Canada, Asia and the Middle East before I started building the systems behind sales and marketing teams. Everything here comes from work that runs every week, written up so you can copy it without hiring an agency.
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